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PepsiCo launches cross-brand sustainability effort in US
Nov 13, 2020 (MarketLine via COMTEX) -- Copyright (C) 2020 Datamonitor. All rights reserved

PepsiCo's US beverage unit has lined up its first cross-branded sustainability initiative in the company, with a focus on encouraging consumers to recycle more.

PepsiCo Beverage North America (PBNA) said that the scheme, 'PepsiCo Recycling', will work with six of its parent's beverage brands to inspire consumers to recycle at home this weekend. The 'Recycle at Home' activation will see KeVita, Lipton, PureLeaf, Izze, Naked Juice and Bubly run a Twitter campaign as part of America Recycle Day on Sunday (15 November).

The campaign involves asking consumers, 'Why do you recycle at home?', for a chance to win a cash prize.

"The co-branded awareness campaign aligns with PBNA's commitments to design 100% of packaging to be recyclable, compostable or biodegradable, and increase recycled content in all of its plastic packaging to 25% by 2025," the company said. "PepsiCo Recycling works with local communities to make recycling work and advance PepsiCo's vision of a world where plastic need never become waste."

Earlier this month, PepsiCo added the former CEO of multiple retailer Tesco to its board. Dave Lewis, who left Tesco in September, is the current chair of a "coalition dedicated to accelerating progress towards the UN Sustainable Development Goals target of halving global food waste by 2030", the group said.

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