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The Coca-Cola Co, Nestle among US plastics pledge signatories
Aug 27, 2020 (MarketLine via COMTEX) -- Copyright (C) 2020 Datamonitor. All rights reserved

The Coca-Cola Co, Nestle and Danone are among 60 organisations across the private and public sectors to have joined a new "pact" on plastics in the US.

The signatories to the World Wildlife Fund initiative have pledged to work together on targets including drawing up a list of packaging to be designated as "problematic or unnecessary" by 2021 and take measures to eliminate them by 2025. 

Other targets include ensuring all plastic packaging is 100% reusable, recyclable, or compostable by 2025 and to "undertake ambitious actions to effectively recycle or compost 50% of plastic packaging", also by 2025. 

A final goal, also with a 2025 deadline, is to have an average recycled content or responsibly sourced bio-based content in plastic packaging of 30%.

"Plastic pollution is a global crisis that needs local solutions, and the United States is one of the biggest opportunities where regional interventions can result in transformative change around the world," Erin Simon, head of plastic waste and business at the WWF, said. "To do this, WWF sees the US Plastics Pact as the linchpin for uniting the critical stakeholders - industry leaders, waste management systems and policymakers – under a common vision and action plan for meaningful, measurable impact."

WWF, which is partnering with The Ellen MacArthur Foundation, is to track the progress against the plans and publicly report on the commitments each year.

Companies including Nestle and Danone have signed up to other commitments on plastic packaging devised under the auspices of The Ellen MacArthur Foundation. In October 2018, the charity announced the "New Plastics Economy Global Commitment", which included the pledge to ensure "100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025".

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